Terra Firma Wine Company is an independent importer and distributor of wines from family-run farms.

The wineries we represent – imported and domestic – all strive to capture a sense of place, or terroir.

We focus on wines fermented with native yeasts, made with minimal intervention and low (sometimes zero) sulfur additions. We carry many wines made from rare, indigenous grape varieties, several of which had nearly vanished before being revived by their grower.

Each one of our suppliers is committed to healthy farming practices. Some of the growers have been certified organic for several years;  many incorporate biodynamic methods. Each grower’s profile provides specifics on farming, including certification status.

Our customers are restaurants and wine retailers throughout the state of California who are dedicated to providing an outstanding and eclectic selection of wines to their clientele.

Meet Our Team

Ted Talley

CEO, Founder, Sales

Ted graduated from San Francisco State with a BA in the Humanities (“all of them”, as he likes to joke). He went on to study oenology and viticulture in Burgundy at the Lycée Viticole in Beaune and the Université de Bourgogne in Dijon.  He spent many years working in the vines of Meursault, picking, pruning, and drinking.  He has been selling wine in the Bay Area since 1996, and founded Terra Firma in 2003.  Taking the company in its new direction in 2019, he’s been traveling through the wine regions of France and Italy seeking out wines of character to introduce to the California market. Driving the back roads, tromping through vineyards and cellars, making connections with the growers;  these are a welcome return to the roots of his career in wine.

Kristen Talley


Kristen earned a BA in French from UC Santa Barbara and spent two years living in France – one as a university student in the southwest city of Pau, the other living and working on the island of Corsica. She then spent fifteen years in the world of corporate insurance doing sales, account management and project management. She joined Ted to run Terra Firma’s operations in 2006. Outside of work and family, Kristen loves to walk the Bay Area hills and beaches with friends and with her wee dog Gus.

Allegra DiNardo

Sales, Southern California

Born and raised on the East Coast, Allegra has called California home since 2017. She has been in the food and beverage industry for many years, most of that time in sales. Having discovered her passion for wine while working in restaurants, she launched her own wine brokerage firm in May of 2020. Allegra joined Terra Firma in early 2023 and now works full time as our Southern California sales representative, seeing clients from Santa Barbara to San Diego. She resides in Los Angeles with her giant dog Fitzy.   

Andrès Larin

sales, san francisco, north bay

Andres is a long-time Bay Area resident who segued into the wine world via his love of Belgian beers and his passion for food after graduating from California College of the Arts with a degree in Photography. Since 2005 he has worn many hats as a wine industry professional and has also worked as a private chef. He is deeply interested in all aspects of what ends up in the bottle – the history, place, and people who are involved in the process of producing a wine – and hopes to share this fascination each time he pours someone a glass. Andres currently resides in Petaluma and handles accounts for Terra Firma in both San Francisco and the North Bay.

 Kate Schott

Sales & operations coordinator

Falling in love with wine over a single trip to Napa was all it took for Kate to leave her native Ohio and move to the Bay Area. She has been involved with the wine industry in various roles for over ten years (including owning and running a wine bar!). She joined Terra Firma in early 2023 to run the order desk. When she’s not drinking wine, Kate can be found reading, running, cooking, or walking along one of the great beaches in Pacifica, where she lives. 

Ted and Kristen married in 1999 and began working together in 2006.

Still friends, still in love, and still in business after all these years, they are also proud parents to two lovely young adults, Kevin and Olivia.

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